Brightside Financial Brand Development and Identity


Banking has been in the dark for too long. Keeping the needs of real, hard-working people in the shadows. Can there be a different way to save and spend money? A better way? There is if a bank is brave enough to give customers real choice and the control they deserve.

Working with agency friends at Trevor/Peter, we created a simple, innovative, technology-first alternative banking app by ATB. Starting with brand positioning and purpose, and all the way through to naming, voice and visual identity – this is the Brightside of banking.

What We Did:
  • creative
  • strategy