Nike Toronto - Social Media
When your flagship retail location shuts its doors, digital becomes the focus to ensure you don’t shut out your consumers. In order to continue serving Toronto athletes when Nike’s Bloor Street closed, we repositioned Nike Toronto’s Twitter account from retail store service to everyday inspiration.
It started with understanding local culture and what makes Toronto athletes tick. We then developed a new strategy and created content that focused on connecting with the city’s 6 million athletes and their stories; across the sports they play, the gear they care about and the events and launches they want access to.
Even without a bricks and mortar location to get the latest from Nike, the twitter community is more engaged than before the transition and has grown in size by nearly 50%.
Now you see it, now you’re past it. Run the core with Gridlock Runners. http://t.co/fcV8tYdcvo
— Nike Toronto (@NikeToronto) September 18, 2014
What We Did:
- community management