Nike Hockey

Nike Hockey - Social Media

Nike Hockey Social Media

In 2011, Nike needed to turn social channels launched for the 2010 Olympics campaign – and fresh off celebrating double hockey gold – into a valuable and sustainable digital ecosystem.

With an eye on inspiring the young hockey player, and elevating some of the biggest athletes in the game, digital became a brand-building tool for Nike Hockey. By focusing on the biggest on-ice moments, the product that fuels the pros and the off-ice training that separates good players from great players, the Facebook page grew from 40,000 fans to over 350,000 and Twitter followers increased by 1300%.

From content ideation, through to capture and production, combined with focused community management and real-time proactive intelligence, a vibrant two-way dialogue was cultivated across Facebook, Twitter and Youtube – nearly tripling benchmark engagement rates.

In early 2015 Nike Hockey was amalgamated into a newly created Nike Canada ecosystem.

What We Did:
  • analytics
  • community management
  • content
  • creative
  • strategy