Credit Unions face a crisis. The majority of Canadians don’t know the truth about what they offer, whom they are for and where they are. Rather than fight each other for market share, the Credit Unions of Ontario came together to build more awareness and break-through the misconceptions of baking this way. But banking that challenges the status quo needed a digital strategy that did the same. Ambit started by challenging our client’s expectations of what digital could do to educate and empower members. Then, flawlessly executed content and digital properties. As a result, 13% of consumes were turned into prospective leads. That’s converting 1 in every 8 microsite visitor to a real person through the doors of the credit union in their area.