Ambit’s five-year partnership with Nike Canada helped transform our client into a digital-first marketer. Combining a leadership seat at the table, with recruiting and managing a team of skilled resources suited to their cultural and business needs, digital was repositioned from a marketing add-on to the leading edge of integrated communications. It started by identifying a business opportunity and consumers deserving of local, digital investment that could drive KPIs. It succeeded with an innate understanding of the target athletes and brands, leading Ambit and Nike on a journey of digital firsts and legacies:

  • Launching Nike Women Canada, Nike Running Canada and Nike Toronto brands
  • Developing and executing global best-practices for digital storytelling and content production
  • Growing Canadian social media communities to be the most engaged globally
  • Executing award-winning creative campaigns, alongside media, experiential, sponsorship and athlete partners
  • A 26% increase in brick and mortar retail sales