Starting from a desire to improve advertising and content effectiveness, our work became a true, symbiotic agency-client partnership. The mandate? Develop and implement marketing practises and processes to grow sales of physical equipment and fitness VOD service, acting as internal leadership. This meant balancing the science and art of digital marketing – flawlessly and carefully taking a big picture view while having the network and functional experience to make things happen. Ambit recruited, lead and executed across all brand communications, e-commerce, sales, social media, paid media, development, content production, email, SEO/SEM, customer service and more. This integrated approach improved advertising performance and efficiency, customer engagement and retention, average order values and site conversions. The result? A record year of business driven by a 49% increase in online sales.