How do you connect with tens of thousands of members spread across 340 gyms nation-wide? You use digital to give your tribe a rally cry

No matter age, race, gender or location, GoodLife Fitness members are driven by something they all share – each of them has a goal or purpose. But what they don’t share is the same gym experience to reach those goals. Brought to work on the brand by our agency friends at Church+State, Ambit developed a new brand platform and created 24/7/365 social content, blogs and various digital ad campaigns. This holistic approach lead to a cohesive and empowered community in and outside of the gyms – from the smallest to the most state-of-the-art facility.