Nike Running Canada

Nike Running Canada - Social Media

Nike Running Canada Social Media

2013-2015

Successfully serving the most important sport for an iconic brand is no easy task. That is why Nike enlisted our team to rejuvenate Nike Running Canada’s social media communities on Facebook and Twitter. Canadian runners are a different breed running in a very different world. To connect with them like never before, we had to engage them like Nike never had in Canada – focusing on what makes running unique in our country and runners unique as athletes.

Adhering to standards worthy of the Nike brand globally, we developed and executed uniquely Canadian content strategies – shooting seasonal photography to fuel it. This inspired runners to go faster and further than they every thought possible – taking our success just as far. With active consumer dialogue and content response, the channels became Nike Canada’s most engaged social communities.

In early 2015 we worked on transitioning Nike Running Canada social communities into the amalgamated Nike Canada ecosystem.

What We Did:
  • analytics
  • community management
  • content
  • creative
  • strategy