Successfully serving the most important sport for an iconic brand is no easy task. That is why Nike enlisted Ambit to develop Nike Running Canada’s social media strategy and content. Canadian runners are a different breed running in a very different world. To connect with them like never before, we had to engage them like Nike never had – focusing on what makes running unique in this country and what makes runners unique as athletes.

Adhering to global brand standards, a uniquely Canadian content strategy was developed and executed – shooting seasonal photos and videos to fuel it. This inspired runners to go faster and further than they every thought possible – taking the brand’s success just as far. With a 4x boost in active consumer dialogue and content response Running became Nike Canada’s most engaged brand.

In early 2015 we worked on transitioning Nike Running Canada social media communities into the amalgamated Nike Canada ecosystem.